Content Creation

What is Content Creation for a Website?

Content creation is exactly what it sounds like: the creation of ongoing new content on your website. It can take the form of a blog, an interactive campaign, a growing FAQ page, and more. The various forms of content creation are limitless.

How Content Creation Helps

A website is a living, breathing thing. Often, a website is created and then rarely or never added to. This makes the website weak. Search engines like websites that continue to grow like living things do, and rank sites with growth higher than sites that are at a stand still. Growing an FAQ page can help in how it answers questions users are likely to ask. Having the answers to those questions, or potential search queries, makes your website more likely to show in search results and therefore helps your ranking.

In Conjunction with Social Media

Social Media platforms such as Facebook, LinkedIn, Google+, Twitter, Instagram, Pinterest, and Tumblr are great places to promote the ongoing additions to your website. New content gives users a reason to become return visitors to your website. This helps turn your customers into return customers, increase brand awareness, and customer loyalty.