What Is SEO?
As a Pittsburgh SEO company, we’re not surprised when we still get the occasional “What’s SEO?” question. SEO is an acronym for search engine optimization – a strategy that businesses must put into action to be found online.
Think of how many search queries you’ve typed into Google, Bing, Yahoo, or any other search engine through the years? Have you ever wondered how the sites that appear in those search results got there? It’s SEO. To be more specific, it’s good SEO.
Behind each site listed is a number of onsite and offsite factors telling the search engine a particular URL’s content is relevant to your specific search.
If you’re a small-to-midsize business owner wanting to grow your business online, good SEO is the difference between being ranked prominently on Page 1 of Google search results vs. being buried behind your competition on Page 2, 3, 4, 5, or worse.
SEO Services In Pittsburgh
Pittsburgh is often criticized for being stubborn when it comes to embracing change. We still want the Pittsburgh Steelers to pound the football on the ground in a pass-heavy NFL.
It should come as no surprise then that a number of Pittsburgh and Western PA businesses still rely on outdated and expensive direct marketing channels to promote their goods or services.
Outbound marketing has become less effective through the years. Technology and on-the-go connectivity has enabled us to tune out interruptive marketing. When we need of goods or services, we search for them. Online. Where we’re directed to the ones in closest proximity to us.
Here’s why our Pittsburgh SEO services are a must for local businesses:
- Leads generated organically with SEO have a near 15% close rate compared to the 1.7% close rate of direct mail marketing and print ads.
- 75% of people never look beyond the first page of search results.
- Leads generated by inbound marketing methods like SEO cost 61% less than outbound leads.
- SEO campaigns are measurable. Search engine rank position (SERP) is monitored and reported on. As are clicks, bounce rates, and conversions.
The Best SEO Company in Pittsburgh
Our complete end-to-end SEO services focus on both on and off-page strategies intended to elevate your online presence. Our extensive research and analysis includes seeing what your competitors are doing and identifying opportunities to do it better.
From there, we get your on-page SEO in check so your pages are easily crawled and indexed properly by Google. We will craft persuasive and informative web content that both search engines and people respond to.
We’ll also ensure your site is easy to navigate. Special attention is paid to speed and site performance since slow-loading pages contribute to high bounce rates and negatively impact your SERP.
Our link building techniques get your site backlinks from authoritative local directories, social media sites, and reputable websites for a well-rounded link profile.
Additionally, you get ongoing ranking reports, campaign tracking, and continuous consultation. We stay on top of ever evolving Google algorithm changes and digital marketing trends, allowing you to stay focused on your day-to-day business while we ensure you’re ranked prominently for online searches relevant to your goods or services and location.
Call us for a free consultation and your own customized SEO proposal.