You may occasionally read or hear that “SEO is Dead” but we wouldn’t be here if that was the case. What can be said is SEO today is different. It has evolved. Gone are the days where repeating the same keyword or phrase throughout your content propelled your site to the top of search results.
This means any SEO firm that made their mark ranking client sites with unreadable drivel like “Hire the best plumber Pittsburgh for Pittsburgh plumbing work – click here for Pittsburgh plumber pricing and to schedule a consultation with a Pittsburgh plumber” is having a rough time right about now. Not only is that type of content ineffective today, it’s also now counter-productive as it will likely decrease a site’s visibility in search results.
Additionally, any SEO company that ranked client sites by buying backlinks or generating link farms is also dead in the water today. Not to mention they probably have a lot of very unhappy clients that want their money back.
Google today isn’t easily tricked or manipulated. Good SEO requires keeping up with their ever-evolving algorithm updates, a sound SEO and link building strategy, and actual work.
We have compiled this search engine optimization FAQ with some basic SEO things-to-know. Educating our clients is a priority to us. The better you understand SEO, the more you’ll appreciate the value of our work.
- Why SEO Is Still Important: SEO is needed to organically rank your site higher in online searches for keywords and phrases relevant to the goods or services you offer. It boosts your visibility online and brings highly targeted leads your way.
- There’s More to SEO than Keywords: While sprinkling a keyword here and there, especially in the Meta description, title, and header tags, is still beneficial, overdoing it in a manner that feels unnatural or forced devalues your site in Google’s eyes. Beyond keywords are other on-site and off-site factors that influence rank – things like site structure, navigation, design, visitor behavior, page speed, mobile optimization, social media presence/influence, etc.
- Good SEO Requires Good Content: Focus on producing content that is useful to your audience, not how many times a specific keyword or keyword phrase can be included. Write for people, not search engines. Keyword optimization will come naturally if your content speaks to your target audience’s buyer personas, pain points, and interests.
- Social Media Is Essential to SEO: Your social media presence and influence factors into your search engine rank. Google factors social signals such as content likes and shares into your rank. Use social media wisely and point your tweets and posts back to your main URL for link juice.
- Google Looks at Overall User Experience for Rank: Not only do we want users to find your site in an online search, we want them to click to it, stay on your site, and engage with your content. Google looks at factors like bounce rate (how quickly visitors leave your site) and page-load speed to ensure they’re directing users to worthwhile useful content.
- It’s Not All About Getting to #1: Page 1 visibility alone can make a difference. People tend to click around Page 1 of results until they find what they’re looking for. Once you escape Page 2 or beyond, the world is your oyster, as you’ll have highly targeted traffic coming your way via online searches relevant to your business. From there, it’s a matter of engaging those leads and nurturing them to a sales ready stage.
- Don’t Fear Backlnks: While Google’s Penguin update did in fact penalize sites for spammy backlinks, search engines still look at your site’s link profile to measure its relevancy. Backlinks from other sites to yours are still needed, but they’re needed from reputable authoritative sites.
- SEO Results Will Take Time: Anyone promising fast results will likely only give you ineffective short-term boosts to rank. Good long-lasting SEO requires patience. It’s the culmination of continuous work and good practices.
- Organic SEO and Paid SEO Are Both Good: Often pitted against one another, both organic SEO and paid SEO (Google Adwords, etc.) are useful. Paid advertising is a great way to quickly get in front of people, however, first-page organic SEO doesn’t require you to pay for every click.
- Online Reviews and Brand Reputation Matter: In recent years, search results have placed a greater emphasis on online reviews. Be sure to monitor these forums for negative reviews and have plans for removing, refuting, or displacing them. Routinely reach out to current or past customers to have them submit reviews.
Still Have Questions?
One of our experienced representatives will be more than happy to help you with additional SEO questions. Call us today.